Is monthly website maintenance important? It’s a bit like asking is a car service important. It really is – no question. Website maintenance is/ should be important to any business, irrespective of its size. Your website is the face of your business and it can have a big impact on how your customers value your product or service. All businesses need regular website maintenance to attract and retain customers. This is aside from helping maintain SEO rankings and presenting relevant information, products and services to customers.
The maintenance we also focus on is the technical maintenance – the part you forget. Every WordPress website has wordpress files, theme files, child theme files(hopefully), plugins and often many other files. Not maintaining these, and allowing them to get out of date, is like having burglar bars on your windows and allowing the screws to get lose. What does this achieve? Because all the files listed above are linked in some way, allowing them to be out of date means they no longer communicate with each other correctly. This leads to slow websites and often errors. Worst of all you open yourself up to the world of hacking. When these files get out of date, hackers thrive and create all kinds of unnecessary chaos.
Give us a call, we will explain in more detail what we cover, how this will help you and your website, and the costs involved. Often the annual costs of this maintenance is far less than the cost of cleaning up your website if you are hacked.
We currently (July 2020) maintain over 170 websites for our clients a month. If this service wasn’t necessary and wasn’t keeping their websites up and running smoothly, we wouldn’t have figures like these.